LUNA Surges by 15.38% Within a Day Following Meta’s Introduction of AI Project Luna

On November 22, 2025, LUNA jumped 15.38% in a single day, reaching $0.0852. This represents a 7.69% increase over the previous week. Although the token has fallen 11.56% in the past month and is down 80.08% over the last year, it is currently experiencing a brief upward trend.

Meta Launches AI Project to Rival ChatGPT

Meta Platforms Inc. is piloting a new artificial intelligence (AI) tool on Facebook as part of its larger plan to challenge top generative AI platforms like ChatGPT. Internally called "Project Luna," this initiative aims to provide users with customized morning updates by gathering information from both Facebook and external sources. Meta intends to make this feature a regular part of the daily experience for its 3 billion monthly users, positioning itself as a major player in AI-powered content summarization.

The Washington Post reports that these AI-driven briefings will initially be available to a limited number of users in select U.S. cities, such as New York and San Francisco. This step highlights Meta’s increasing commitment to using AI to boost user interaction and compete with firms like OpenAI and Google.

Meta’s AI Push Strengthens Its Market Position

Meta’s focus on AI is accelerating as the company continues to pour resources into research and development. Earlier this year, Meta introduced the

Superintelligence Labs and is developing AI-enabled wearables, including smart glasses. CEO Mark Zuckerberg has stated that these projects are crucial to Meta’s long-term strategy.

Although META shares have risen 1% so far this year, investors remain wary due to ongoing questions about the profitability of Meta’s metaverse and AI businesses. The company delivered strong results for the third quarter but has faced scrutiny over its content licensing practices with news organizations and accusations of using copyrighted materials to train its AI systems.

Leadership Changes and Operational Restructuring

Meta’s AI unit is also experiencing organizational changes. Chief AI scientist Yann LeCun has revealed plans to depart and launch his own AI startup. Additionally, Meta recently eliminated 600 positions within its AI department as part of a wider restructuring led by new AI head Alexandr Wang.

These adjustments demonstrate Meta’s ongoing efforts to foster innovation while managing expenses in a highly competitive AI environment.

LUNA’s Rally Coincides with Meta’s AI Developments

LUNA’s recent price jump comes at the same time as Meta’s AI advancements, potentially indicating renewed enthusiasm for the intersection of blockchain and AI. Industry experts believe Meta’s AI efforts could positively influence the broader blockchain sector, especially for tokens linked to decentralized and AI-powered platforms.

Although LUNA’s future remains unpredictable, its sharp rise over the past day may reflect shifting investor attitudes, partly influenced by progress in AI and the metaverse.