Blockchain Joins Wall Street: RTB Digital Integrates Media and Payments in Bid for NASDAQ

On November 6, 2025, RYVYL Inc. and Roundtable revealed plans to merge, bringing together Roundtable’s blockchain-driven media platform and RYVYL’s expertise in digital payment processing. This combination is intended to pave the way for a NASDAQ listing, according to

. The agreement also introduces Aly Madhavji as the chief financial officer (CFO) of the unified company, RTB Digital, Inc. Madhavji, an experienced Web3 investor and Chartered Accountant, has over three decades of background in finance and blockchain, having overseen investments in more than 200 blockchain initiatives and provided guidance to leading crypto media outlets, as mentioned in .

This merger seeks to blend Roundtable’s decentralized media technology with RYVYL’s fintech solutions, resulting in a hybrid platform that utilizes blockchain for transparent transactions and instant reporting. James Heckman, Roundtable’s CEO and a serial entrepreneur known for scaling digital media companies, highlighted Madhavji’s rare skill in connecting conventional and crypto investment sectors. “Aly’s expertise uniquely positions him to turn our Web3 ambitions into practical strategies for both industries,” Heckman noted, referencing Madhavji’s experience as a blockchain fellow at INSEAD and his leadership in Amazon Prime Video’s Crypto Knights series, as reported in

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Madhavji’s new role comes as RYVYL’s current CFO, George Oliva, moves into the chief accounting officer position within the merged organization. The leadership team will also feature Eyal Hertzog, co-founder of Roundtable’s “DeWeb” platform and creator of important DeFi innovations like automated market-making, and Bill Sornsin, a former Microsoft executive who will serve as COO, according to

. The combined company will be known as RTB Digital, Inc. but will continue to use the “Roundtable” brand. Heckman will remain CEO, and Walton Comer, a strategic partner with connections to Deribit and XBTO, will take on the role of chairman, as stated in the TradingView notice.

The completion of the merger is still pending shareholder consent and regulatory clearance. Once finalized, the board will include six directors chosen by RTB, with RYVYL’s independent director Brett Moyer staying on. All other

board members will resign, according to the Globe and Mail release. Roundtable’s platform, which supplies white-label solutions for media organizations, aims to give publishers control over on-chain data and decentralized payment options. RYVYL, on the other hand, delivers payment services to underserved sectors, including its Coyni Platform for stablecoin-based custody and ChargeSavvy, a point-of-sale solution for the hospitality industry, as described in .