MetaMask Faces DeFi Competition: Will Its Incentives Surpass Rivals?
- MetaMask launches rewards program to boost DeFi engagement via tiered incentives, starting October 28, 2025. - Users earn points through trading, referrals, and historical activity, unlocking discounts, token airdrops, and exclusive perks across seven tiers. - Aiming to counter DeFi rivals like Binance, the program emphasizes gasless trading and cross-chain support on Ethereum, BNB Chain, and Arbitrum. - Excluding UK users and jurisdictions with restrictions, the program warns of crypto market risks and
MetaMask, a widely used self-custody crypto wallet, has introduced a fresh rewards initiative aimed at motivating user participation and increasing interaction with its platform. Named
Participants earn points based on their trading and referral activities. For instance, swapping $10 in tokens yields eight points, while a $10 perpetual trade gives one point. Referrals add to the total, with users gaining 10 points for every 50 points their referred contacts earn. There are also retroactive "loyalty bonuses" for previous trading, awarding 250 points for each $1,250 in past swaps or bridging, up to a 50,000-point cap, as stated in the
 
 
    The tier system features trading fee reductions, such as a 65% discount for the highest "Titana" tier (requiring over 1 million points), and exclusive rewards like complimentary MetaMask Metal Cards for top users. Seasonal benefits, including token airdrops from partners like
The program also features a referral mechanism that increases rewards for both the inviter and the invitee. New users get a 250-point bonus for signing up, and referrals who join using a code receive an extra 250 points. The system is designed for flexibility, enabling users to connect several MetaMask accounts to combine points and move up tiers faster, as outlined in MetaMask's announcement.
This initiative responds to rising competition in the DeFi sector, where platforms such as Binance Rewards and Trust Wallet Earn offer comparable loyalty programs. By embedding rewards within its wallet, MetaMask aims to improve user retention and support its ecosystem partners. The focus on gas-free trading and multi-chain support—including networks like
Nonetheless, the program is not available to users in the United Kingdom and other regions where MetaMask is restricted. Participants should also be aware of the risks associated with cryptocurrencies, such as price swings and regulatory changes. MetaMask does not accept liability for losses and recommends users seek advice from tax and legal professionals, as rewards could have reporting requirements mentioned in MetaMask Rewards.
As MetaMask Rewards enters its first season, its effectiveness will depend on user participation and the program’s ability to balance attractive incentives with long-term sustainability. With quarterly updates and plans to add more partners, MetaMask is working to reinforce its position as a major force in the changing DeFi environment.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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