On Thursday, Figma revealed a collaboration with Google aimed at expanding its AI capabilities. Although Figma had already launched its own AI-driven app development tools, this new partnership will integrate several of Google’s Gemini models into Figma’s platform, addressing what the company describes as the changing demands of product designers and their teams.
Through this collaboration, Figma will incorporate Gemini 2.5 Flash, Gemini 2.0, and Imagen 4 into its suite of tools, while continuing its ongoing partnership with Google Cloud.
Gemini 2.5 Flash will enhance Figma’s image editing and generation features, enabling its 13 million monthly users to create AI-generated images using prompts and modify them as needed. Figma reports that this addition will streamline workflows, referencing earlier trials where Gemini 2.5 Flash reduced latency for the “Make Image” function by half.
This collaboration is among several initiatives by leading AI companies to embed their models into widely used applications, as they compete for user adoption. For example, this week OpenAI announced that users can now interact with various apps within ChatGPT, such as Spotify, Booking.com, Expedia, Coursera, Zillow, Canva, and more. Figma is included in this lineup, suggesting that its agreement with Google Gemini is not exclusive.
The announcement about Figma coincides with Google’s launch of Gemini Enterprise, a conversational AI platform designed to integrate AI into enterprise workflows. This will allow users to interact with their organization’s documents, data, and apps, while developers gain access to tools for building and deploying AI agents or utilizing a range of existing ones.
Google framed these developments as evidence of AI’s ability to boost productivity and streamline processes—benefits that businesses may be willing to invest in as they increasingly depend on such integrations. This comes at a time when consumer-driven AI revenue is rising, but many enterprise GenAI projects do not succeed.
To support this, Google highlighted that 65% of Google Cloud clients are currently leveraging its AI offerings.
In addition to the Figma partnership, Google also revealed new AI collaborations with companies such as GAP, Gordon Foods, Klarna, Macquarie Bank, Melexis, Mercedes, Signal Iduna, Valiuz, and Virgin Voyages. These join an existing roster of Gemini users, including Banco BV, Behr, Box, DBS Bank, Deloitte, Deutsche Telekom, FairPrice Group, the U.S. Department of Energy, and others.
