Doma Mainnet Launched, 36 Million Domains Available as Tradable Tokens

Source: beincrypto
Author: Matej Prša

Domain Finance (DomainFi) infrastructure pioneer D3 Global today announced the official launch of the Doma Protocol Mainnet, unveiling the world's first batch of high-end domains that can be traded as tokenized assets. This milestone launch has reshaped the way high-value domains create liquidity. Domain owners can now tokenize their premium assets and trade them as ERC-20 tokens using a full suite of decentralized finance (DeFi) components, allowing Web3 traders to access this decades-old, market-proven real-world asset class.

Doma: The Global Standard Connecting DNS and Blockchain

The launch of the Doma Mainnet marks the culmination of a series of strategic partnerships in both the Web2 and Web3 ecosystems, making Doma a central bridge between traditional internet infrastructure and blockchain innovation. Leveraging the world's fastest-growing domain registrar and integration with mainstream Web3 ecosystems covering over 1.5 billion users, the Doma Mainnet has become one of the largest on-chain gateways for real-world assets.

This Mainnet launch introduced multiple high-end domain assets to endorse token trading pairs on Doma. This landmark integration showcases how Doma has transformed high-value domains into tradable assets with liquidity while retaining domain-level DNS compatibility and intrinsic value. By tokenizing rare assets like Software.ai into ERC-20 tokens, Doma has broken the monopoly previously held by a few high-capitalized high-end domain owners on such assets, enabling global users to access premium domain assets.

Moreover, Doma will onboard over 30 million domains through strategic partnerships with registrars, creating a global network. Users can access tokenized domains across various Web3 blockchains, trade domain endorsement tokens, swap digital assets, and earn rewards through liquidity pools and staking on this network.

D3 CEO and Co-Founder Fred Hsu stated: "The launch of the Doma Mainnet is a significant step towards realizing our vision of connecting the $3.6 trillion domain industry with the programmable future of Web3. Tokenized transactions of assets like Software.ai and Brag.com demonstrate that high-end domains can transform from illiquid assets to on-chain modern financial instruments without sacrificing underlying utility and value. By partnering with registrars managing over 30 million domains and integrating with top blockchains serving over 1.5 billion users, we are ushering in a new era of internet ownership and transactionality."

Empowering High-End Domain Liquidity Platform

Utilizing Doma's DeFi foundational components, tokenized transactions of exclusive high-end domain inventories such as Software.ai and Brag.com have validated the operation of domains on-chain as sophisticated financial instruments while maintaining DNS compliance and practical functionality.

Token holders can trade partial ownership of underlying domains, provide liquidity to earn transaction fees, or unlock practical functionalities through long-term staking, while the domain itself continues to hold value as an Internet asset compliant with DNS standards. This addresses the core liquidity challenge in the domain industry: domain investors no longer need to choose between holding illiquid assets and direct sale but can generate revenue and access funds while retaining ownership.

Michael Ho, Chief Business Officer and Co-Founder of D3 Global, stated, "The launch of the Doma mainnet has empowered one of the Internet's most valuable asset classes with DeFi capabilities. Our platform has brought Wall Street-style liquidity to high-end domains, enabling partial ownership, revenue generation, and 24/7 trading. Domain holders can now convert millions of new Web3 users into potential buyers while earning returns through liquidity mechanisms. By tokenizing the foundational layer of the Internet, we have activated the Internet's own finance."

Comprehensive Domain Financial Platform: Discovery, Trading, Swapping, and Yield

The Doma mainnet offers end-to-end domain financial (DomainFi) functions on a unified platform:

Discovery: Browse through on-chain markets to access traditional Internet domains (.com, .ai, .xyz, etc.), with one-click tokenization functionality bridging registrars and the Web3 ecosystem.

Trading: Buy and sell ERC-20 tokens interchangeable with high-end domain assets endorsed by Software.ai. This dual model has created unprecedented partial liquidity for digital real estate holders and opened channels for traders to access a vast real-world asset class.

Swapping: An integrated token exchange supports seamless swapping between tokenized domain assets, stablecoins, and native tokens, ensuring optimal liquidity and capital efficiency.

Yield: Generate returns through various mechanisms. Provide liquidity for domain-token pairs to earn fees, or stake assets to unlock high-value practical features such as subdomain delegation. Domains have now transformed from static assets into interest-bearing tools.

Ecosystem Partnerships: Connecting 36M+ Domains and 1.5B+ Web3 Users

The Doma Mainnet operates through strategic partnerships with domain registrars and the Web3 blockchain ecosystem, establishing a seamless channel for domains to transition from traditional DNS to programmable blockchain assets.

Domain Registrars: Leading registrars such as InterNetX, EnCirca, NicNames, Rumahweb, and ConnectReseller are tokenizing their domain portfolios on Doma, managing a total of over 30 million domains. These partnerships bring immediate scale effects and bring decades of domain expertise into the blockchain space. Elias Rendon Benger, CEO of InterNetX, stated: "Our collaboration with Doma showcases our commitment to being at the forefront of digital innovation. By integrating Web3 capabilities like the Doma protocol, we are not only offering new services to our customers but also unlocking new market opportunities, fundamentally reshaping the domain's application in the digital economy."

Web3 Ecosystem Partners: Integration with Base, Avalanche, Solana, and Ethereum Name Service (ENS) provides cross-chain access to over 1.5 billion users. Alex Urbelis, Chief Information Security Officer of ENS Labs, said: "Domains are the original form of digital identity. ENS has always embraced the vision of 'One World, One Internet,' driving the responsible integration of the Web2 and Web3 worlds. The integration with Doma allows DNS domains to seamlessly collaborate with .eth domains on the Ethereum blockchain. This partnership invites the DNS community to jointly build a unified ecosystem—where sovereignty, opportunity, and innovation thrive, and the next chapter of the internet is authored by users."

Infrastructure Partners: Doma leverages LayerZero (cross-chain messaging), Celestia (modular data availability), Privy (wallet infrastructure), Coinduit (Rollup infrastructure), and dRPC (decentralized RPC) to achieve institutional-grade scale and reliability. Bryan Pellegrino, CEO and Co-Founder of LayerZero Labs, stated: "Doma is unlocking a whole new asset class, and LayerZero, as the standard interoperability solution, will allow every tokenized domain to be natively connected to the on-chain economy from inception. A once closed, illiquid market will become composable and truly global, with assets flowing securely across all networks."

Launch Channel

The Doma Protocol Mainnet is now officially launched.

About D3 Global

D3 Global is building the world's first Domain Financial (DomainFi) network, tokenizing over 364 million existing and future domain names into real-world assets. D3 is built on the Doma Protocol, which is a decentralized blockchain infrastructure that bridges traditional Internet domains (.com, .net, .ai, .org) with the future domain suffixes of the Web3 world (.sol, .avax, .shib, .ape). D3 is backed by Paradigm investment and led by industry veterans with over thirty years of experience, who have spearheaded domain monetization and the operation of various top-level domains (TLDs) such as .xyz, .inc, .tv, .link.

About the Doma Protocol

The Doma Protocol is the world's first DNS-compliant blockchain designed for Domain Financial (DomainFi), tokenizing over 364 million domain names into real-world assets (RWAs) to reshape the $3.6 trillion domain industry. Developed in collaboration with D3 Global, the protocol achieves cross-chain interoperability between existing Web2 domains (.com, .xyz, .ai) and future Web3 suffixes (.sol, .avax, .ape), driving a global domain economy based on fractional ownership, lending, and DeFi functionalities. With open APIs, software development kits (SDKs), and developer initiatives like Doma Forge, the Doma Protocol empowers developers and investors to reshape domain ownership, usage, and transaction mechanisms in the Internet, markets, and Web3 wallets.