Meta to launch user-created chatbot feature on Instagram

On June 28th, Meta announced that it will launch a user-created chatbot feature on Instagram. This feature, created through the AI Studio tool, allows creators to generate their own AI versions and answer fan questions. The first round of testing will take place in the United States, with plans to fully launch in August, initially covering 50 creators and some users. Creators can use these AI chatbots to increase interaction with fans while maintaining timely responses to each question.