Snapchat launches its annual year-end Recaps
Snapchat Unveils 2025 Year-in-Review Feature
On Monday, Snapchat introduced its annual Recap feature, allowing users to revisit their experiences from 2025. This personalized video compilation highlights memorable moments from Snaps, Stories, and Chats, showcasing how users interacted and shared throughout the year.
How to Find Your 2025 Recap
To view their Recap, users simply need to open Snapchat and head to the “Memories” section, where a card labeled “Your 2025 Snap Recap” will be available.
Following a Trend Among Tech Giants
Snapchat’s release comes as other major platforms—including Spotify, Apple Music, Amazon Music, and Duolingo—have also launched their own end-of-year summaries for users.
Key Insights from Snapchat’s 2025 Usage Data
- Voice communication remains strong, with users spending an average of 1.7 billion minutes per day on calls—a nearly 30% increase from last year.
- In the United States alone, over five billion voice notes were sent, marking a 10% rise compared to the previous year.
- Group chats continue to thrive, as participation in group messaging grew by more than 5% in 2025. Some users sent upwards of 8,880 messages to their most active group chat.
- Chat Reactions surged by 44%, with the heart emoji emerging as the favorite. Additionally, three million more users embraced stickers as a way to communicate.
Storage Changes and User Reactions
The debut of the 2025 Recap comes amid controversy regarding Snapchat’s upcoming storage policy. Starting next year, free Memories storage will be capped at 5GB. Users exceeding this limit will need to subscribe to one of the new Memories Storage plans, a move that has sparked calls for a boycott and demands for policy reversal.
New Storage Subscription Options
- The entry-level plan provides up to 100GB of storage for $1.99 per month.
- Snapchat+ subscribers receive 250GB as part of their $3.99 monthly fee.
- Snapchat Platinum members are allotted 5TB of storage for $15.99 per month.
