Bitcoin News Update: Vanguard Shifts Stance on Crypto Amid Growing Demand and Regulatory Clarity
- Vanguard Group, managing $11 trillion, will let clients trade regulated crypto ETFs from Dec 2, 2025, reversing long-term skepticism toward digital assets. - The firm supports Bitcoin , Ethereum , and major crypto ETFs but excludes memecoins and won't launch its own crypto products, prioritizing low-cost, regulated offerings. - This shift reflects growing retail/institutional demand and maturing regulatory frameworks, aligning with SEC-approved spot crypto ETFs showing liquidity and stability. - By joini
Vanguard Embraces Crypto ETFs for Brokerage Clients
Vanguard Group, managing $11 trillion in assets and ranking as the world’s second-largest asset manager, has announced that starting December 2, 2025, its 50 million brokerage customers will be able to trade cryptocurrency exchange-traded funds (ETFs) and mutual funds. This marks a notable shift from the company’s previous cautious approach to digital assets.
The firm will permit trading of regulated crypto ETFs and funds that invest in major digital currencies such as Bitcoin, Ethereum, XRP, Solana, and others. This new policy mirrors Vanguard’s existing treatment of alternative asset classes like gold. However, the company has made it clear that it will not support memecoins and has no plans to introduce its own crypto products, maintaining its commitment to low-cost, regulated investment options.
Responding to Investor Demand and Market Evolution
This policy change comes amid increasing interest from both individual and institutional investors, as well as advancements in market infrastructure. Since spot Bitcoin ETFs received regulatory approval in January 2024, they have attracted significant capital, even in the face of market fluctuations. For example, BlackRock’s iShares Bitcoin Trust (IBIT) has amassed $70 billion in assets.
Vanguard’s CEO, Salim Ramji—who previously led BlackRock’s global ETF division—has pointed to improved administrative capabilities and shifting investor preferences as reasons for the firm’s new direction. Previously, Vanguard had avoided crypto ETFs, citing concerns about volatility and suitability for long-term portfolios, as highlighted by former CEO Tim Buckley.
Impact on the Broader Investment Landscape
Industry experts see Vanguard’s move as a pivotal moment for mainstream crypto adoption, potentially making regulated digital asset products more accessible to traditional investors. The decision aligns with a broader trend in the ETF sector, where over 150 crypto-based exchange-traded products now track 35 different digital assets, and more than 100 new crypto ETFs are expected to launch within the next six months.
By opening its platform to third-party crypto funds, Vanguard joins other major players like BlackRock and Fidelity in serving a rapidly expanding market, despite ongoing volatility.
Regulatory Confidence and Institutional Adoption
Vanguard’s updated stance highlights the growing maturity of the regulatory environment for digital assets. The company has stressed that it will only support funds that comply with regulatory requirements, similar to its approach with gold and other specialized investments. This is consistent with the Securities and Exchange Commission’s (SEC) approval of spot Bitcoin and Ethereum ETFs, which have shown resilience and liquidity during market swings.
While Vanguard remains firm in excluding memecoins, its willingness to support regulated crypto funds signals increasing institutional trust in cryptocurrencies as a viable asset class.
Looking Ahead: Mainstream Integration of Crypto
Analysts expect Vanguard’s endorsement to have far-reaching effects, potentially boosting market liquidity and reducing dependence on unregulated crypto exchanges. Other established financial institutions, including Goldman Sachs, are also expanding their involvement in digital assets, reflecting a broader trend of convergence between traditional and digital finance. Vanguard’s decision underscores the accelerating integration of cryptocurrencies into mainstream investment portfolios.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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