Crypto Influencers Exposed in Paid Promotion Scandal
- A leaked document reveals crypto influencers earn huge sums for undisclosed promotions.
- Attity admitted receiving $60,000 for marketing but failed to label sponsored content.
- The case sparks debate over transparency, trust, and ethics in crypto influencer marketing.
A leaked document has shaken the crypto community, exposing how much top influencers charge for paid promotions and how rarely they disclose them. Among the names listed was “Attity,” a well-known figure who admitted receiving $60,000 for marketing work but failed to label posts as ads. His defense has ignited a fierce debate over ethics, accountability, and trust in crypto influencer marketing.
Leak Exposes Paid Promotions
On-chain investigator ZachXBT shared a leaked pricing sheet listing more than 200 crypto influencers. The file detailed how much each account charged, their preferred payment methods, and wallet addresses.
The rates varied widely. Top-tier influencers asked up to $20,000 per post, while smaller accounts offered tweets for as little as $500. Some listed bundle deals include packages of multiple posts or videos at discounted rates.
The most striking detail was the lack of disclosure. ZachXBT reported that fewer than five accounts out of more than 160 actually labeled posts as sponsored. This means over 95% of posts appeared organic, despite being paid promotions.
Advertising regulators like the Federal Trade Commission (FTC) and Advertising Standards Authority (ASA) require clear disclosure when content is sponsored. Failure to disclose can mislead audiences and fuel artificial hype around unverified projects. Attity’s account was also listed in the leaked sheet. His Solana wallet address was included with a $60,000 price tag, making him one of the highest-paid influencers named.
Attity Responds to Allegations
Shortly after the leak, Attity released a statement explaining his side. He admitted receiving $60,000 but denied it was for a single tweet. Instead, he said the payment covered weeks of work promoting a platform.
According to him, the deal began with general marketing tasks. Later, the client asked him to post threads, memes, and commentary about the platform. He said he eventually promoted its presale after being pressured, though he admitted he should have disclosed the payment at that point.
Attity claimed the client specifically asked for “organic” posts. He insisted he never intended to harm followers but acknowledged the lack of transparency. He also alleged that the client threatened him after the presale underperformed.
“I never rugged or did anyone harm,” Attity said. “I got paid to post about the platform, but sorry I didn’t disclose it.”
Wider Issues in the Influencer Economy
The controversy comes amid rising concerns about influencer-driven hype in crypto markets. Paid posts can quickly drive token prices up, attracting retail investors before prices crash.
Earlier this year, the CR7 meme coin, falsely linked to Cristiano Ronaldo, surged to a $143 million market cap before collapsing. Influencers who promoted the token deleted their posts afterward, erasing evidence of involvement. In another case, Argentina’s President Javier Milei faced political backlash for promoting a token called $LIBRA, which was later tied to fraud allegations.
Related: Grok Rejects Crypto Rover’s ETH Giveaway Amid Allegations
The leaked sheet gives a glimpse into the extent of this business. Crypto influencer promotion is done in a structured and organized way and usually remains unseen by many. The use of wallet addresses also showed how funds moved directly to accounts, bypassing formal contracts or oversight.
Industry experts warn that this system leaves little accountability. With disclosure rules frequently ignored, retail investors cannot always tell if enthusiasm is genuine or paid.
The case has reignited calls for stronger enforcement of advertising standards in the digital asset sector. Regulators stress that undisclosed promotions, even when labeled as “marketing work,” can violate guidelines and mislead investors.
The post Crypto Influencers Exposed in Paid Promotion Scandal appeared first on Cryptotale
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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