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Ferrari Sets New Standard for Exclusivity: Le Mans Token Powered by Blockchain Appeals to Crypto Wealthy

Ferrari Sets New Standard for Exclusivity: Le Mans Token Powered by Blockchain Appeals to Crypto Wealthy

Bitget-RWA2025/10/25 11:40
By:Bitget-RWA

- Ferrari launches "Token Ferrari 499P," a blockchain-based digital asset for exclusive 2027 Le Mans 499P car auction targeting Hyperclub members. - Partnering with Conio, the project aims to deepen loyalty via crypto trading and aligns with Ferrari's 2023 crypto car purchase initiative. - The token complies with EU MiCA regulations, fostering community ownership while tapping into 40% growth in crypto millionaires this year. - This move reflects luxury brands' broader crypto adoption, leveraging digital a

Ferrari is taking a significant step into the world of cryptocurrency by introducing the "Token

499P," a digital token crafted to allow its most exclusive clientele to compete for ownership of the Le Mans-winning 499P race car through a special auction scheduled for 2027, as highlighted in a . This initiative, created in collaboration with Italian fintech company Conio, is aimed at Ferrari's Hyperclub—a select group of 100 top-tier clients who are passionate about endurance racing—and represents the automaker’s initial step into blockchain-powered exclusivity, according to a .

This token project expands on Ferrari’s previous move to accept digital currencies such as

, , and USDC for vehicle transactions since 2023, as reported by TradingView. The company now seeks to use blockchain to boost customer engagement and appeal to a younger, tech-oriented audience, Coinotag noted. "Our goal is to reinforce the sense of community among our most dedicated clients," stated Enrico Galliera, Ferrari’s chief marketing and commercial officer. Token holders will have the opportunity to trade among themselves and join exclusive auctions, with the 499P—a triple Le Mans winner—being the centerpiece, Coinotag added.

Ferrari Sets New Standard for Exclusivity: Le Mans Token Powered by Blockchain Appeals to Crypto Wealthy image 0

Conio, currently seeking regulatory approval under the EU’s Markets in Crypto-Assets (MiCA) framework, called the project a "landmark in luxury tokenization," pointing to the "vast growth potential" in this sector, as Coinotag reported. Davide Rallo, Conio’s chief fintech strategist, stressed that the rollout will be cautious due to the regulatory landscape in Europe, TradingView noted. The token’s design ensures regulatory compliance while building a close-knit community among Hyperclub members, who will have exclusive rights to own and exchange these digital assets, Coinotag reported.

Ferrari’s strategy mirrors a larger movement among luxury brands adopting cryptocurrency. The timing is deliberate, as the number of crypto millionaires has jumped by 40% this year to 241,700, fueled by Bitcoin’s surge and a thriving market now valued at over $3.3 trillion, according to a

. This approach also enables Ferrari to reach a rising group of wealthy individuals who see digital assets as both investments and symbols of prestige, Cointelegraph observed.

The auction is planned to align with the 2027 World Endurance Championship season, further weaving the token into Ferrari’s motorsport legacy, TradingView reported. Although specifics about the auction process are still limited, the project demonstrates Ferrari’s broader commitment to innovation, including the development of its first electric car, Coinotag mentioned. For now, the Token Ferrari 499P highlights how established luxury brands are redefining exclusivity in the digital era.

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Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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